Video conferencing has been around in one form or another since the 1970s. It’s hard to believe since it’s only gained widespread acceptance as a business communications tool in recent years. Businesses of all sizes have been challenged to improve their communication methods to drive a number of strategic objectives. Some of the most commonly known reasons are reducing travel costs and increasing employee productivity.
What you might not know is that video conferencing is within reach for any business. Yes, from web cams attached to PCs to online conferencing to full-fledged Telepresence, getting face-to-face “virtually” can now be accomplished more easily than ever. And, in case you haven’t been convinced yet about the impact video conferencing can deliver for your business, we’ve got a few reasons you may want to reconsider.
In a recent interview with CBC Magazine, our CEO, Chris Tjotjos, discussed the massive difference in having the meaning of communications more readily understood when using video conferencing instead of relying on written or audio methods to share information.
“We have reviewed studies that examined the three levels of communication – written, which includes e-mails and text messages, audio, and video,” he says. “It was revealed that only 8 percent of the meaning comes through when a person uses the written method. That number jumps to 37 percent for audio, and increases to nearly 100 percent when video is used.”
You have to agree that there’s a huge variable in the level of understanding based on the form of the communications. Imagine the difference clarity of meaning can make within your organization for project completions, product development or any other type of process that requires human interaction.
But, beyond that, you may find it interesting to know that the October 12th Harvard Daily Stat stated:
“The average organization has the potential to more than double its ability to make and execute key decisions. On a decision-effectiveness scale of 0 to 100, the best companies score an average of 71, while most companies score only a 28, according to Marcia W. Blenko, Michael C. Mankins, and Paul Rogers, authors of Decide & Deliver: 5 Steps to Breakthrough Performance in Your Organization.”
Makes you wonder if most companies are relying on written and audio communications instead of embracing video conferencing, doesn’t it?
How much could your company benefit from incorporating video conferencing into your business processes? Considering Gartner predicts that more than 200 million workers worldwide will run corporate-supplied video conferencing from their desktops by 2015, it’s time to get started.
Check out the CBC Magazine article to learn more from our CEO, Christopher Tjotjos, about how video conferencing is being used in different industries and get some key pointers on what to do before you implement it from our COO, Stefanie Clemens.